A Webpage
Required skills: Marketing, Logo Design, Customization, Graphic Design
This project is for educational purpose.The purpose of this assignment is to gain a good understanding of how webpages can enhance the marketing of a business and how to develop a webpage.
Components of the assignment are:
· Target customer.
· Content of webpage.
· Design concept – the look and feel.
· Measuring results [I believe this is split testing]
I want to build a webpage that portrays a gift boutique for a rich clientelle. The name I have chosen is Kelvien Luxuri Inc.Kelvien Luxuri is a specialty gift boutique in the enterprising Cornell Gates district, Northeast Markham in Ontario, bounded by Highway 407, 16th Avenue, 9th Line and Markham Road. They specialize in an assortment of high-quality merchandise ranging from customized business cards and greeting cards to personalized apparel and home accents. Kelvien Luxuri caters to middle-to-upper class and affluent clientele. The company image exemplifies what customers are seeking in home accents and gifts which is a "Modern & Urban Life Style" look and feel. With this discription you know what kind of logo to put and the kind of furnishing you can put in the webpage.By market segments, Kelvien Luxuri's customer base is represented by the following:
· 33% Baby Boomers
· 26% Affluent
· 24% Generation X
· 17% Generation Y
Product Description
The following is an overview of the product line by category:
Printing Products: The printing products are just an extension of Kelvien Luxuri's visually artistic and creative ideas that they offer clients to engage in. Price-points in this category range from $ 5 - $ 250+.
· Brochures
· Business cards
· 12-month calendars
· Special occasion cards: Greeting cards, wedding invitations, etc.
· Photo restoration/photo enlargements
· 2-year pocket planners
· Promotional materials
Customized Apparel: Their offering of personalizing a client's favorite garment to reflect a special occasion or individual style will surely enhance their wardrobe. They use graphic imagery along with decorative studs and rhinestones to create a personal style. Price-points in this category range from $ 20 - $ 150.
· T-shirts
· Sweat shirts
· Denim apparel: Jackets, slacks, jump suits, and shirts
Home Accessories: Their product line of home accessories is a collection of modern accents that customers can certainly connect with. Price-points in this category range from $ 5 - $ 100.
· Bamboo garden vase collection
· Decorative and scented candles
· Framed artwork
· Shadow boxes
· Wine accessories
· Tabletop Accents: Coffee mugs, place mats, platters and coasters
Personal Care Accents: This category is very popular with customers when it comes to gift giving or personal use. Price-points in this category range from $ 6 - $ 15.
· Scented body lotion
· Scented bath salt
· Facial and body soaps
· Body gel
· Aromatherapy products
Pet Products: This trendy category will be very popular with potential customers and convenient for 80% of residential tenants in the complex who own a pet. Price-points in this category range from $ 5 - $ 25.
· Gourmet snacks
· Overnight traveling bags
· Bathing products
· Name tags
· Toys
Specialty Gifts: This gift giving merchandise line will allow customers to express their personal sentiments for special occasions and the gift recipient. Price-points in this category range from $ 10 - $ 250.
· Organza sheer gift bags
· Handcrafted jewelry
· Designer cigar handbags
· Baby products
· Handcrafted Afro-centric dolls
· Customized men's and women's gift sets
· Children's interests books
· Housewarming gifts
· Home Accessories: Mirrors, framed artwork, picture frames, glassware, dinnerware, flatware, throw pillows, throw blankets, and plush rugs.
· Gift Wrapping Services: This signature service will strengthen Regali Luxuri's "brand identity" and company image.
· Men's Gifts
This description is my imagination and I want you to creat a website that will portray these featurs and it's supposed to attract a rich clientielle
Components of the assignment are:
· Target customer.
· Content of webpage.
· Design concept – the look and feel.
· Measuring results [I believe this is split testing]
I want to build a webpage that portrays a gift boutique for a rich clientelle. The name I have chosen is Kelvien Luxuri Inc.Kelvien Luxuri is a specialty gift boutique in the enterprising Cornell Gates district, Northeast Markham in Ontario, bounded by Highway 407, 16th Avenue, 9th Line and Markham Road. They specialize in an assortment of high-quality merchandise ranging from customized business cards and greeting cards to personalized apparel and home accents. Kelvien Luxuri caters to middle-to-upper class and affluent clientele. The company image exemplifies what customers are seeking in home accents and gifts which is a "Modern & Urban Life Style" look and feel. With this discription you know what kind of logo to put and the kind of furnishing you can put in the webpage.By market segments, Kelvien Luxuri's customer base is represented by the following:
· 33% Baby Boomers
· 26% Affluent
· 24% Generation X
· 17% Generation Y
Product Description
The following is an overview of the product line by category:
Printing Products: The printing products are just an extension of Kelvien Luxuri's visually artistic and creative ideas that they offer clients to engage in. Price-points in this category range from $ 5 - $ 250+.
· Brochures
· Business cards
· 12-month calendars
· Special occasion cards: Greeting cards, wedding invitations, etc.
· Photo restoration/photo enlargements
· 2-year pocket planners
· Promotional materials
Customized Apparel: Their offering of personalizing a client's favorite garment to reflect a special occasion or individual style will surely enhance their wardrobe. They use graphic imagery along with decorative studs and rhinestones to create a personal style. Price-points in this category range from $ 20 - $ 150.
· T-shirts
· Sweat shirts
· Denim apparel: Jackets, slacks, jump suits, and shirts
Home Accessories: Their product line of home accessories is a collection of modern accents that customers can certainly connect with. Price-points in this category range from $ 5 - $ 100.
· Bamboo garden vase collection
· Decorative and scented candles
· Framed artwork
· Shadow boxes
· Wine accessories
· Tabletop Accents: Coffee mugs, place mats, platters and coasters
Personal Care Accents: This category is very popular with customers when it comes to gift giving or personal use. Price-points in this category range from $ 6 - $ 15.
· Scented body lotion
· Scented bath salt
· Facial and body soaps
· Body gel
· Aromatherapy products
Pet Products: This trendy category will be very popular with potential customers and convenient for 80% of residential tenants in the complex who own a pet. Price-points in this category range from $ 5 - $ 25.
· Gourmet snacks
· Overnight traveling bags
· Bathing products
· Name tags
· Toys
Specialty Gifts: This gift giving merchandise line will allow customers to express their personal sentiments for special occasions and the gift recipient. Price-points in this category range from $ 10 - $ 250.
· Organza sheer gift bags
· Handcrafted jewelry
· Designer cigar handbags
· Baby products
· Handcrafted Afro-centric dolls
· Customized men's and women's gift sets
· Children's interests books
· Housewarming gifts
· Home Accessories: Mirrors, framed artwork, picture frames, glassware, dinnerware, flatware, throw pillows, throw blankets, and plush rugs.
· Gift Wrapping Services: This signature service will strengthen Regali Luxuri's "brand identity" and company image.
· Men's Gifts
This description is my imagination and I want you to creat a website that will portray these featurs and it's supposed to attract a rich clientielle
Posted In:MarketingLogo DesignGraphic DesignCustomization |
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