AdWords Expert Needed
Required skills: Internet Marketing, SEM / Adwords
We are looking for an experienced pay-per-click expert. (So, if you're new to this, please do not apply)
Your tasks are very simple, for an expert:
• Analyze the Market
• Help Identify Keywords (I am positive we have missed some obvious ones, and need to prune some that won’t ever produce)
• Write and Edit Ads
• Split ads up to me more effective if needed (between content and keyword, for easier tracking)
• Help Optimize our landing pages (Google doesn’t seem to be thrilled with them right now)
• Advise us what we can do to increase our ad rank
• Advise us on moving to different areas within Adword, banners etc.
• Advise on managed and automatic placement. So far managed and automatic have been terrible performers but they generate the most traffic. We have found that the managed and automatic tend to collect enough information from the customer that once they forward them onto our site they turn around and sell what information they gathered (email, phone numbers) to competitors which muddies up the water. The key to this project is we really need to get more traffic from keyword, as they tend to perform much better.
You must have a track record of lower than average CPC constantly in most markets. When you apply, please tell what markets you've worked in, as well as the average CPC, and how heavy the competition was.
We are a payday and title loan lender. The payday loan side of things is very competitive (we concentrate on one (1) State but advertise in 5 others as well). The title loan side is not as competitive because we only focus in one (1) State, and for some reason title loans are just not as competitive. The URL’s are www.paydayllc.com and www.thetitleloanstore.com. We spend about $ 1,500 per month on advertising through Adwords. As you can see, we are not a monster advertiser and don’t plan on being one. I believe we should be spending less than half of that to get the clicks we currently receive. The goal is if we do this right we can lower our advertising costs, while at the same time, increase our clicks and improve the quality by being more focused and effective.
If you are a certified Google AdWords expert, please let us know as you will be given a higher priority.
Please list previous work experience specifically related to the PPC field.
I would like to find an individual that can work with us on an ongoing process. If you perform on this project we have more you can do.
Payment will be through Freelancer. You will receive half (1/2) upon ads completion (everything up and running) and the other half (1/2) upon ads working for 3 weeks. We have been burned before when ads worked for a week or so then mysteriously stopped working for reviews, etc., once they were back up they never seemed to perform as well. Also, this time will allow us to verify quality and CPC. We are not out to short anyone, we just won’t pay for work that doesn’t comply with project requirements. Again, if you aren’t experienced and not sure you can do it DON’T bid. This should be a simple project if you are proficient with Adwords.
Your tasks are very simple, for an expert:
• Analyze the Market
• Help Identify Keywords (I am positive we have missed some obvious ones, and need to prune some that won’t ever produce)
• Write and Edit Ads
• Split ads up to me more effective if needed (between content and keyword, for easier tracking)
• Help Optimize our landing pages (Google doesn’t seem to be thrilled with them right now)
• Advise us what we can do to increase our ad rank
• Advise us on moving to different areas within Adword, banners etc.
• Advise on managed and automatic placement. So far managed and automatic have been terrible performers but they generate the most traffic. We have found that the managed and automatic tend to collect enough information from the customer that once they forward them onto our site they turn around and sell what information they gathered (email, phone numbers) to competitors which muddies up the water. The key to this project is we really need to get more traffic from keyword, as they tend to perform much better.
You must have a track record of lower than average CPC constantly in most markets. When you apply, please tell what markets you've worked in, as well as the average CPC, and how heavy the competition was.
We are a payday and title loan lender. The payday loan side of things is very competitive (we concentrate on one (1) State but advertise in 5 others as well). The title loan side is not as competitive because we only focus in one (1) State, and for some reason title loans are just not as competitive. The URL’s are www.paydayllc.com and www.thetitleloanstore.com. We spend about $ 1,500 per month on advertising through Adwords. As you can see, we are not a monster advertiser and don’t plan on being one. I believe we should be spending less than half of that to get the clicks we currently receive. The goal is if we do this right we can lower our advertising costs, while at the same time, increase our clicks and improve the quality by being more focused and effective.
If you are a certified Google AdWords expert, please let us know as you will be given a higher priority.
Please list previous work experience specifically related to the PPC field.
I would like to find an individual that can work with us on an ongoing process. If you perform on this project we have more you can do.
Payment will be through Freelancer. You will receive half (1/2) upon ads completion (everything up and running) and the other half (1/2) upon ads working for 3 weeks. We have been burned before when ads worked for a week or so then mysteriously stopped working for reviews, etc., once they were back up they never seemed to perform as well. Also, this time will allow us to verify quality and CPC. We are not out to short anyone, we just won’t pay for work that doesn’t comply with project requirements. Again, if you aren’t experienced and not sure you can do it DON’T bid. This should be a simple project if you are proficient with Adwords.
Posted In:Internet MarketingSEM / Adwords |
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