Logo and Stationery Design
Required skills: Business Cards, Corporate Identity, Graphic Design, Logo Design, Stationery Design
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The Company Carbon Offset Global Pte. Ltd. (COg) is a Singapore-based company, preparing to launch into the voluntary carbon offset market, primarily in Asia, which is currently underserved. COg is in pre-launch preparation, intending to soft-launch during the second quarter 2010. This brief is for a company logo, brand logo and offset badge. There is also a requirement for this to be applied to a full range of stationery and online. Service Offering COg offers individuals and businesses the opportunity to offset their carbon footprint. SimplyOffset reduces the process to a single, average-driven one-step process. For example, in Singapore, the price for an individual’s annual carbon footprint offset is US$ 70. COg has a supply agreement that enables the company to offer suitable projects whilst maintaining a relatively low retail price. The carbon offsets are delivered by investing in carbon credit projects with a sustainable development focus, primarily in Asia. Positioning Carbon Offset Global is a global player in a relatively new but serious industry, and is serious about what it does. After all, the future of the planet is at stake. Therefore, credibility and reliability are key communication elements. In terms of brand personality, SimplyOffset does not take itself so seriously. Similar brands would include Virgin, Body Shop and IKEA. Requirements A full suite of stationery designs (see below) is also required, so logo designs need to work well in colour and black and white, and across different media. 1) COg company logo a. COg is a pun on the symbolic representation of carbon dioxide (CO2), and the design should reflect this. 2) SimplyOffset logo a. This is the “basic” personal offset product. b. Relationship is “SimplyOffset from COg” c. Perhaps use COg as superscript (like TM) 3) SimplyOffset badge a. Downloadable b. For use in an email signature, Facebook profile, etc. c. The badge shows the customer’s status d. Essentially, this is a carbon offset certificate. e. Needs to be dated (e.g.: currently 2010/11). f. There will be individual, household and business versions, as well as variations (e.g.: adding a word, maybe change of colour) to show enhanced status. Stationery Designs for: Business cards Digital stationery o Invoice o Receipt o Letter heading and continuation (A4) o Compliment slip (A5) Offset certificate Templates/">templates – examples: o Wedding o Seminar o Conference |
Posted In:Graphic DesignLogo Design |
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Logo & Stationery Design
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