new website logo
Required skills: Conceptual Design, Graphic Design, Industrial Design, Logo Design, User Interface / IA
INTRODUCTION:
We would like a professionally-designed logo for our new website to replace the current logo in the header "ERM / Economic Risk Management". -> see http://www.economicriskmanagement.com
BACKGROUND:
1. company name: Economic Risk Management, LLC
2. company acronym: ERM
3. product: web application for managing risks to your business from the economy (e.g. interest rate change, price shock, labor strike, new import tariffs, etc.)
4. website: http://www.economicriskmanagement.com
5. slogan: "your dashboard to the global economy"
6. mission: "to build the best tools for managing economic risks"
7. vision: "organizing the world's economic information to make better decisions"
REQUIREMENTS:
1. deliverables:
a. main logo:
i. captures ERM's vision symbolically, artistically, and professionally
ii. incorporates an image (see below, point b.), as well as text (preferably the acronym ERM) and possibly the slogan if space permits
iii. dimensions should be approximately 400-800 pixels in width and 100-200 pixels in height (for a width to height ratio of approximately 4 to 1)
iv. logo should be resizable from bottom of dimension range to top of dimension range without significant loss of readability of any text or recognizability of any symbolism or imagery
v. file formats: .xcf, .jpg, and .png
b. image:
i. symbolizes ERM's vision
ii. file formats: .xcf, .jpg, and .png
iii. easily transferrable to a size 16x16 pixel .ico image for placement in a browser's address bar
THUS, 6 files to deliver in total: 3 files for main logo (in .xcf, .jpg, and .png), and 3 files for image (in .xcf, .jpg, and .png)
2. preferred style:
a. sample logos considered good: see "good logos.pdf"
b. font:
i. sans-serif
ii. all caps, unless for a long phrase like a slogan
c. colors:
i. 2-3 max, or grayscale
ii. black and white are favorites, optional third color should be conservative (e.g. gray)
d. modularity: ability to swap locations of any text, image(s), or shapes in the main logo in order to better fit size constraints on different web pages, t-shirts, business cards, etc.
e. elegance:
i. clear
ii. clean
iii. simple
iv. beautiful
v. memorable
vi. communicates vision efficiently
f. consistency:
i. clear patterns
ii. same fonts used throughout
iii. "flow" i.e. a unified direction of words, images, etc.
3. UNACCEPTABLE style:
a. extrusion effects
b. shadows
c. any offensive imagery, symbols, text, etc.
d. blurry text or images
e. out-of-context information
f. unnecessary information
Additional files submitted:
good logos.pdf
We would like a professionally-designed logo for our new website to replace the current logo in the header "ERM / Economic Risk Management". -> see http://www.economicriskmanagement.com
BACKGROUND:
1. company name: Economic Risk Management, LLC
2. company acronym: ERM
3. product: web application for managing risks to your business from the economy (e.g. interest rate change, price shock, labor strike, new import tariffs, etc.)
4. website: http://www.economicriskmanagement.com
5. slogan: "your dashboard to the global economy"
6. mission: "to build the best tools for managing economic risks"
7. vision: "organizing the world's economic information to make better decisions"
REQUIREMENTS:
1. deliverables:
a. main logo:
i. captures ERM's vision symbolically, artistically, and professionally
ii. incorporates an image (see below, point b.), as well as text (preferably the acronym ERM) and possibly the slogan if space permits
iii. dimensions should be approximately 400-800 pixels in width and 100-200 pixels in height (for a width to height ratio of approximately 4 to 1)
iv. logo should be resizable from bottom of dimension range to top of dimension range without significant loss of readability of any text or recognizability of any symbolism or imagery
v. file formats: .xcf, .jpg, and .png
b. image:
i. symbolizes ERM's vision
ii. file formats: .xcf, .jpg, and .png
iii. easily transferrable to a size 16x16 pixel .ico image for placement in a browser's address bar
THUS, 6 files to deliver in total: 3 files for main logo (in .xcf, .jpg, and .png), and 3 files for image (in .xcf, .jpg, and .png)
2. preferred style:
a. sample logos considered good: see "good logos.pdf"
b. font:
i. sans-serif
ii. all caps, unless for a long phrase like a slogan
c. colors:
i. 2-3 max, or grayscale
ii. black and white are favorites, optional third color should be conservative (e.g. gray)
d. modularity: ability to swap locations of any text, image(s), or shapes in the main logo in order to better fit size constraints on different web pages, t-shirts, business cards, etc.
e. elegance:
i. clear
ii. clean
iii. simple
iv. beautiful
v. memorable
vi. communicates vision efficiently
f. consistency:
i. clear patterns
ii. same fonts used throughout
iii. "flow" i.e. a unified direction of words, images, etc.
3. UNACCEPTABLE style:
a. extrusion effects
b. shadows
c. any offensive imagery, symbols, text, etc.
d. blurry text or images
e. out-of-context information
f. unnecessary information
Additional files submitted:
good logos.pdf
Posted In:Logo DesignGraphic DesignConceptual DesignIndustrial DesignUser Interface / IA |
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